The quiet CRM
for the people
running the bay.
Jobs, bookings, invoices, vehicles, and the messages that go with them — in one app the front desk, the bay, and the office can all open. No dashboards no-one looks at. No upsell on the homepage.
Three things, done properly.
PitCRM is a workshop schedule, an invoice book, and a customer log — joined up. The kind of software the office staff thank you for, and the techs don't curse at. Everything else (inspections, reminders, online booking) sits a keypress away when you want it.
The diary,
the bay, the day.
Drag a booking onto the calendar. Assign a tech. Mark it done. The schedule is the front desk's home screen and the workshop's whiteboard — same view, both audiences.
- Day, week and bay views
- Online booking page, branded
- SMS / email reminders, automated
- Reg-plate lookup via DVLA
Invoices and
quotes, in seconds.
Quote, invoice, take card payment, mark paid. Email the PDF straight from the job. Late payers get a quiet nudge on day 8 and a firmer one on day 15. You set the words.
- VAT-ready PDF invoices
- Stripe and GoCardless built in
- Auto-sync to Xero or QuickBooks
- One-tap chase for overdue
Every car,
every conversation.
Every customer has a single page — their vehicles, their job history, every SMS, email and WhatsApp you've sent them. No more "what did we charge them last time?" rummages.
- Multi-vehicle customer records
- Service history, parts & labour
- SMS, email & WhatsApp threading
- Inspection photos & damage maps
Built for the bay, not the boardroom.
The product was designed in a real workshop in Coventry. Most decisions came from arguing with technicians about what was getting in the way. A few examples follow.
One page for the money side.
The invoice ledger shows what's out, what's in, and what's gone overdue — without a dashboard, a chart, or a sales coach in the corner suggesting you "engage" your customers.
- Filter by status, customer, vehicle or month
- Take a card payment from a saved customer in two taps
- Send a polite chase, or a firm one — your wording, saved
- Export anything to CSV, push to Xero on a schedule
Walk-around damage maps.
Before keys come off the hook, the tech walks the car and taps the damage onto a diagram. Photos attach. The customer gets a copy with the booking confirmation. If a dispute comes up later, you've got it on file — timestamped.
- Tap-to-mark damage on cars, vans, motorcycles
- In-app photos with EXIF preserved
- Customer signs on the iPad before work starts
- PDF report attaches automatically to the job
The whole thread, per customer.
Every SMS, email and WhatsApp lives on the customer record, in order. The receptionist who picks up the phone sees what the tech said last Tuesday. The tech sees that someone already promised it'd be ready by 5.
- Reply by SMS or WhatsApp from your computer
- Send from your own domain & sender ID
- Save templates for the things you say a hundred times
- Optional automations — set them up, then leave them alone
Built around four kinds of workshop.
If you look after vehicles for a living, PitCRM is probably shaped around your week already. If you don't, it almost certainly isn't — and that's the point.
Independent
garages.
Servicing, diagnostics, repairs. 2 – 10 ramps, a receptionist who's also doing the books, and a phone that doesn't stop.
MOT
centres.
Class IV, V and VII. DVLA-linked reg lookups, automatic year-out reminder texts, and a digital pre-MOT inspection.
Detailers &
valeters.
Full details, ceramic, PPF. Photo-led job records, deposit-taking online booking, and tidy after-shots that customers actually share.
Bodyshops &
SMART repair.
Estimates with damage maps, courtesy-car tracking, and an invoice ledger that plays nicely with insurer claims.
A short list of things
we politely left out.
Most workshop software grew until the receptionist needed a tutorial. PitCRM was built backwards from that — a short list of things we kept, and a longer list of things we said no to.
We ran the workshop on a whiteboard and three group chats for nine years. This is the first thing my receptionist hasn't asked me to switch off. The MOT reminders alone paid for it twice over in the first quarter.
4 ramps · est. 1986
Class IV & VII MOT
One product, three places it lives.
The office uses the web app. The bay uses the iPad. The owner checks Monday's numbers from the phone over breakfast. All included.
Three plans. Cancel any time.
No card needed to start — thirty days is enough to know. Annual billing saves two months. Switch plans whenever you want; cancel in two clicks from settings.
- 1 location · 100 customers · 100 jobs/mo
- 200 SMS & WhatsApp / month
- Bookings & Calendar
- Customers, Vehicles & DVLA lookup
- Jobs, Quotes & PDF Invoices
- Booking portal · Photos · Mobile app
- Pay-as-you-go overages available
- 3 locations · 400 customers · 400 jobs/mo
- 800 SMS & WhatsApp / month
- Stripe Connect payments
- Automated follow-ups
- Full analytics & finance reports
- QuickBooks / Xero sync
- Custom branding & templates
- Pay-as-you-go overages
- Unlimited locations, customers & jobs
- Unlimited SMS & WhatsApp
- Priority support — 2hr SLA (business hours)
- Dedicated onboarding call
- Named account contact
- Custom follow-up templates
Cancel any time. Switch plans whenever you want. Larger group, dealer chain or franchise? Write to support@pitcrm.com.
The honest answers to the usual ones.
How long does it take to set up?
Most workshops are taking real bookings within an afternoon. We'll import your existing customers from a CSV (or from your current software) on the first day if you like — no extra fee, no upgrade required.
Will you replace my paper diary?
Honestly — that's down to you. A lot of our customers still scribble in a diary for a fortnight while they get used to it. Nothing in PitCRM stops you. Most stop on their own after the second week.
Does it do MOT reminders properly?
Yes. We hook into the DVLA database, find the renewal date for every vehicle on your books, and send the customer a reminder by SMS at 30 days, 7 days, and the day before. Your wording, your sender ID.
What about VAT and the accountant?
Invoices are HMRC-compliant out of the box, with adjustable VAT rates per line. Push to Xero or QuickBooks on a schedule, or export to CSV if your accountant has Strong Opinions.
My techs aren't computer people. Will they use it?
They use the iPad app. It shows them the jobs they're on, lets them tick a checklist, take photos, mark damage on a car diagram, and that's about it. If they can use Just Eat, they can use this.
Can I migrate from Garage Hive / Autowork / etc?
Yes. We've built importers for the common ones. If you're moving from something we haven't seen, send us a CSV export and we'll write the mapping — usually within a day or two.
What if I don't like it?
Cancel any time, from the settings page, in two clicks. No phone call to a retentions team. We'll email you a CSV of everything you put in.
Where is my data?
In London. AWS eu-west-2. Encrypted at rest, backed up nightly to a second region, GDPR-compliant, and ours alone — we don't sell it, share it, or train anything on it.
Open the diary.
Run your week.
Thirty days, no card. Bring a CSV or start from scratch. By the second Monday morning, most workshops are running the whole day through it.